Most platforms optimize devices. OwnWatt optimizes decisions — using behavioral intelligence to understand how each household actually decides, then turning those patterns into reliable action. No hardware required.
Each entry below is a decision OwnWatt made on behalf of a household — automatically, based on their behavioral profile, real-time pricing, and device state.
We audit each household's energy situation and surface specific gaps — rate plans, behavior, home systems. Recommendations improve efficiency without compromising comfort.
Scenario-based questions reveal each residential user's decision blindspots, motivations, and tradeoffs. The result is a behavioral profile that shapes how every recommendation is framed.
Profile-matched recommendations drive reliable action across bill reduction, device decisions, and program participation — a residential user base utilities and OEMs can depend on.
If you have solar, an EV, or a home battery — OwnWatt finds what your setup is actually costing you and automates the fixes. No hardware. No installations. 5 minutes to your first insight.
We turn your existing customers into identified, ready-to-act buyers. Pre-profiled households who have completed a behavioral audit and confirmed purchase intent — not a cold lead list.
OwnWatt gives energy providers access to enrolled, behaviorally profiled households. We don't send signals. We ensure customers respond — because automation is built on earned trust, not forced control.
Spent his career inside utility and grid-edge infrastructure before building OwnWatt. At Utilidata, he shipped software to enterprise utility customers at scale. At NREL, he led the AI research that the industry's grid optimization models are built on.
Applied behavioral science at enterprise scale — changing decisions for millions of customers and patients at Dell and Lilly — before applying it to energy. Now teaches FinTech at HKUST while building OwnWatt's behavioral intelligence architecture.
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